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Mintel finds new research on how brands can benefit from this holiday.
November 26, 2018
By: Melissa Meisel
Less than half (42%) of Americans believe companies should stay away from controversial causes; and, 97% of consumers agree it’s important that companies act morally/ethically, up from 76% in 2012! While the official Thanksgiving festivities are over, the spirit of giving thanks has not wholly disappeared. With Giving Tuesday just around the corner, new research from Mintel reveals that a company's charitable giving affects three-quarters (73%) of Americans' purchase decisions. It is ...
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